My dad always listened when I shared my ideas. No matter how big or small, he would smile and say: “Just begin.”

Those words stayed with me. They gave me the courage to start this journey, and they became the heart of STRTD. This brand is my tribute to him—a reminder that every journey begins with a single step.

Each cushion is crafted with intention, using natural linen and inspired by the landscapes of Utah. They are designed to bring the outside in, filling your home with warmth and quiet beauty.

May they also remind you: whatever your dream is—just begin.